This campaign looked to utilise Shephard's trusted brand status to assist in reaffirming Fujitsu as a thought leader and premium industry parter across Military, Government and Industry in the UK, leveraging its Japanese heritage along the way. After working closely with Fujitsu on defining their audience, I conducted thorough research into each audience segment, defining their demographic, sociographic and psychographic traits. From there, we matched this knowledge against channel expertise to execute an omnichannel approach that used lookalike modelling, display, social and targeted emails to maximise ad frequency and likelihood to engage - especially important for audience members that are typically very risk averse, opting out of tracking where possible. This campaign has seen such strong results that it has been used as a lighthouse example of best practice for both Shephard Studio and Fujitsu.