In 2022, after pivoting into SaaS - the company looked to recreate their image to "wow" their buyers and influencers alike. The rebrand sought to align their Commercial and Product teams across one vision that identified three core buyer types: Senior decision makers CX, Ops and Revenue. Whilst these departments traditionally work against one another, scrapping for budget - we quickly identified a brand identity that utilises social proofing and human emotion to put the agent "in the driving seat". This helped us overcome the perceived boring status quo of contact centre technology and rally all teams around a common goal - how do they get their agents to work more effectively, faster and more flexibly. Nimble feedback rounds reduced the deployment time for the new website, brand material and staff briefing to just 22 days, saving the company >£35,000 versus other quotes and more than 4 months. Consequently we were able to launch in time with the largest Call and Contact Centre Expo, 3xing lead captured year-on-year and generating the two biggest deals the company had seen in terms of £MRR.