Samsung CRM

Samsung CRM

Samsung CRM

Samsung CRM

Samsung CRM

Samsung CRM

Samsung CRM

Samsung CRM

A short summary incase your oven is on fire:

Supported direct consumer communications, working with Wunderman Thomson to capture and analyse cross/up-sell opportunities and lead campaign operationally within Samsung's internal team.

Project overview

Embedded within the wider Digital team and working closely with Wunderman Thomson, I was tasked with leading the promotional campaigns and product launches across Samsung's 4M+ database of customers. Using data to identify vital cross/up-sell and support opportunities throughout the customer lifecycle to maximise CLV, we built out a series of tailored, dynamic product-centric emails that generated a total incremental uplift in revenue of £300K+/annum from mobile accessories alone.
/client/

Samsung Electronics

/Service/

Strategy and Growth

/Industry/

Technology

/Completion/

November 28, 2018

/client/

Samsung Electronics

/Service/

Strategy and Growth

/Industry/

Technology

/Completion/

November 28, 2018

/Client words

"...a true asset at Samsung. Efficient, innovative in his thinking with a strong work ethic. Anthony joined the CRM team to help with key campaigns, 'help' would be an understatement as he took initiative and managed such campaigns with little support and guidance, while still driving sales and meeting KPI's. He always kept the customer front of mind, this not only aided the strategy of our projects, but is a strong skill needed especially in CRM. Anthony's resilience ensured that his projects were met on time and the campaign performance wasn't hindered in any way. It has been a pleasure working with Anthony and I hope to work with him again in the future."

Sian Jones
Samsung Electronics UK
/showcase
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"... an absolute pleasure to have in my team over the last year. He is a highly talented individual who is able to learn quickly, develop new skills and apply them to deliver against real business issues. He is smart, committed, passionate and collaborative. He has a 'can do' attitude and always gives his best... an asset to any team and business"

Zoe Ruffels CMRS
Global head, Vp consumer & busin..

"... always willing to put in the time and effort to get campaigns live at short notice while never compromising on the quality of work. He isn't fazed by the fast pace of Samsung and works well with others, building strong rapports internally and with agency teams. Ant's briefs are clear, and in tune with both the priorities of the business and the customer experience."

Sophie Knight
Senior account manager @ Havas H..

"Anthony's passion for finding the right solution, no matter the problem or objective, is what makes him stand out from the crowd. His drive to succeed has complimented the Shephard team exponentially over the past 15 months and he will be a huge asset to any business that listens to the exceptional ideas he has to offer"

Louis Puxley
Senior commercial Manager @ Shep..

"Ant led the project seamlessly and always delivered as promised. The end result was a great looking brand and concise messaging, his focus supported with growth in a new sector, leading to a campaign which delivered results."

Carly Koch
Strategic Alliance Manager @ Tuum

"...we 10x our reach and doubled our social engagement rate - at the same time, he led us through a complete company rebrand. This was not only hugely complex but he delivered it on time and to the original budget."

Sam Phin
MD @ MOJO-CX©
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