Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

Samsung Space Selfie

A short summary incase your oven is on fire:

Whacky. Digital media placements for Samsung's halo product - the Galaxy launch - as it entered Space to allow Samsung customers to snap their very own selfie out of this world. Secured 350M+ impressions, positive press sentiment and publication buzz higher than any campaign prior.

Project overview

To celebrate the launch of their newest flagship phone - the Galaxy - Samsung wanted to make a bang. With the whacky idea to share the wonders of outer space with us ground-dwellers, the task of generating awareness was mammoth and included working with Starcom, paid media agencies and local OOH media houses across Europe. Weather dependent and battling Samsung's notoriously stringent approval processes, the entire campaign had to be set up but ready to go live overnight.
/client/

Samsung Europe

/Service/

Growth

/Industry/

Technology

/Completion/

October 22, 2019

/client/

Samsung Europe

/Service/

Growth

/Industry/

Technology

/Completion/

October 22, 2019

/Client words

/showcase
View live
Linkedin

"... an absolute pleasure to have in my team over the last year. He is a highly talented individual who is able to learn quickly, develop new skills and apply them to deliver against real business issues. He is smart, committed, passionate and collaborative. He has a 'can do' attitude and always gives his best... an asset to any team and business"

Zoe Ruffels CMRS
Global head, Vp consumer & busin..

"... always willing to put in the time and effort to get campaigns live at short notice while never compromising on the quality of work. He isn't fazed by the fast pace of Samsung and works well with others, building strong rapports internally and with agency teams. Ant's briefs are clear, and in tune with both the priorities of the business and the customer experience."

Sophie Knight
Senior account manager @ Havas H..

"Anthony's passion for finding the right solution, no matter the problem or objective, is what makes him stand out from the crowd. His drive to succeed has complimented the Shephard team exponentially over the past 15 months and he will be a huge asset to any business that listens to the exceptional ideas he has to offer"

Louis Puxley
Senior commercial Manager @ Shep..

"Ant led the project seamlessly and always delivered as promised. The end result was a great looking brand and concise messaging, his focus supported with growth in a new sector, leading to a campaign which delivered results."

Carly Koch
Strategic Alliance Manager @ Tuum

"...we 10x our reach and doubled our social engagement rate - at the same time, he led us through a complete company rebrand. This was not only hugely complex but he delivered it on time and to the original budget."

Sam Phin
MD @ MOJO-CX©
Prev
Next
View
Strategy and Growth

Substation Management

Learn more
View
Website, Strategy and Growth

MOJO-CX© Rebrand

Learn more
View
Website, Strategy and Growth

Fujitsu Digital Readiness

Learn more
/Let's make some magic/

Project in mind? Let's chat about it

DROP me an email

© ANTHONY WHITE

WHATSAPP ME